Wednesday, January 10, 2007

commercial review - wow, another first for luminous me! ;)

Gotta love that publicity mindwipe process sometimes...
If you are nowhere near "la belle province", you have not seen this commercial - the one where gambling is denounced as a problem through the use of poker cards! Wow - what genius thought of that one...
The true genial aspect of it, is that family is also denounced in the very same way, as being, like... of no help at all? Duh!
Here is how it goes:
We open with a shot of two hands at a poker table, handling a deck of playing cards and about to lay them on the table, one by one for the purposes of this commercial and not so much to deal a hand now...! *Whew*
This same shot will last the whole commercial through - only the cards will change, of course... And names... And trends with that?
First, there's the joker - that's representative of the gambler dude when he's got his "game face on". Because, when he is his "normal self" - in typical Jekyll & Hyde fashion, he is an Ace of Hearts! (Rrrrrrright...)
Then his entourage - mom (the queen), grandpa (the king), friends (I'd say "des deux de pique" but they went with three's from three houses...) and, last and definitely least, the godfather (a Jack - forget what house he comes from - I say it's just another jacka$$! Aren't they all... Your folks pick them for you and we just KNOW that we would have picked somebody else entirely! Godfather, fairy godmothers and the bogeyman - they all belong in the same place, if you ask me - and that's the pits! But I digress once again...)
The gambling problem is, of course, not resolved with these sort of "helpers" - those who are no help at all indeed - and the problem is even getting worse... And so, the commercial ends with another Jack to the rescue - the Jack of Diamonds or a Jack of Hearts as it may be, but I say it is just another jacka$$ too! This one is the anonymous line's "support" person, available for a few hours a day only though (it would be 24 hours a day if they were selling useless crap for five easy payments of 24.99$ on your credit card... TO HELP, to make a difference and to actually, just maybe, save a soul, help can only be made available for a limited time each day - usually at a time of day when the truly "major crises" do not occur, ever... Makes tons of sense.)
End of commercial.
End of problem?
Not so sure about that...

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